Shrink it and pink it: a female perspective...
Friday November 16, 2018  12pm - 1pm (1 Hour )
Lecture / Seminar

Event in Room: 107

POSTPONED - Due to illness, this week's session with Elysia Davis will be re-scheduled.

Please join us for this free Lunchtime Learning session presented by Acadia Lifelong Learning.

Business is not fair. Life is not fair. Those were the adages of my mentor (and sporting goods guru), which were often repeated when I would struggle to find the logic behind various decisions (both product and business) that intersected my work and life as a woman in the sporting goods industry. For decades, innovation briefs and the resulting products were defined by male athletes and their needs. These products were transformed for their female counterparts using the mindset “shrink it and pink it.” We are witnessing a shift in business (and scientific) priorities to better recognize women, but we have a lot of catching up to do.

Presenter: Elysia Davis
I am a PhD candidate in Biomedical Engineering at Dalhousie University. My thesis is focused on understanding the relationship between how we use our knee joints and our risk for tissue damage leading to osteoarthritis. Before returning to school, I worked for the adidas Innovation team in Portland OR., after completing a MSc in Biomechanics at the University of Calgary. While at adidas I worked as a Sport Researcher and later as a Director of Innovation. I currently work as an international sport science consultant and a mentor for women in the sporting goods industry.


Patterson Hall
24 University Avenue
Wolfville, Nova Scotia

More Venue Info...

Patterson Hall 24 University Avenue Wolfville, Nova Scotia